Episode 93 is all about the apps- smart phone apps. They make aspects of our lives convenient and easy by tapping on the little colored tile. We all have our favorites and here’s a few techy app facts:
Download projections for apps in 2018 stand at 269 Billion. That’s around 33 apps for every person on Earth.
The most downloaded app of all time is Facebook. This shows the importance of social media and has many implications for marketers.
Previously, the most downloaded apps belonged to Google. Namely, YouTube and Google Maps. Each had over a billion downloads.
Mobile applications are generated over $77 billion in total revenue by the end of 2017. This is a huge increase in comparison with to the total revenue in 2012, which was $18.56 billion.
The most profitable app, at this time, is ‘Clash of Clans’ by Supercell. Since its launch in 2012, it has raked in over $5 billion. This is around $1.5 million a day. This shows how profitable app development can be.
Here are our favorite apps at the moment, in no particular order. Since we both have iPhone the following apps are available on iOS and possibly for other systems.
Emily's top 6:
Elevate: a brain-training app you can do everyday in about 10 minutes or less. It ranks your improvement and is very user-friendly. A game for the non-gamer!
Streaks: use this app to set up to 12 tiles as your goals or targets. For instance, one tile can be to read 10 pages a day and another can be to drink a gallon of water a day. Set the time and how often you want to do each and you'll get a reminder on your phone.
Shipt: Emily's go-to for grocery shopping. Do the subscription for free delivery for orders over $35.00. Emily uses it 3 to 4 times a week so it's well worth the subscription price to avoid the drive and crowds. In the St. Louis area you can shop a variety of stores like Dierbergs, Target. Through the app you can order, communicate with your shopper, pay and tip.
Triplog: great for those who travel frequently in the car for work. This app will keep track of your travels making mileage reimbursement much easier with monthly reports. It also gives you your tax deductible amount for travel.
WordSwag: add graphics to your photos for Instagram, Facebook and more. Upgrade to the pro version if you think you'll use it a lot for business purposes.
Scannable: this app turns your iphone into a scanner. For example, if you need to sign a contract and send it back, just print it out, sign it and use Scannable to scan the paper with your iPhone camera. Then you can save it and send. The quality better than taking a picture of the document.
Mindy's top 6:
My Fitness Pal: one of the most popular food diary apps, it also allows you to track exercise and water intake, create recipes with nutrition information and make "meals" for those that you commonly eat.
Fooducate: this app gives food a grade (like you would get in school), explains the reason for the grade and offers better alternatives (for instance, a fig bar might be a C, but fresh grapes is an A)
Audible: the mecca for books on tape. For $14.95 a month, you get a credit for an audiobook each month and 2 Audible original titles per month. They've also added audio-guided fitness and wellness programs like 21 Days of Guided Meditation and Road Warrior Workouts.
Researcher: one-stop-app for journal articles. Select from a wide arrange of journals to follow and open the app to see new articles from selected journals. Formulary is another great app for the healthcare field and allows you to search a medication to see what insurance carriers in your state prefer that medication or if it could cost a patient more money. On-the-spot formulary information to save time and searching.
The Daily Burn: with workouts that go where you do, this handy app offers a huge variety of workout programs (Mindy highly recommends the pilates programs!). Access it from your phone, tablet or laptop.
Mint: the ultimate budgeting app. Mint is a free app that allows you to set budgets and ties to your checking account to help keep track of where you're spending your money. If most of your spending is via debit card, this will help you keep track.
Keto dieters, check out KetoDiet for recipes and tracking.
Apps are in our life for good and there is an app for everything. To find a specific type of app, go to your favorite search engine and type in what type of app you are looking for and add “for iPhone” or whatever phone you have. This can be more effective than searching in the app store to find specific functions.
Listen to the full episode on iTunes here.